The global market for fruit and vegetables is estimated to be USD100 billion with an average annual growth rate of 3 percent. Fruit exports alone are growing at an annual rate of 7 percent. Around 9 percent of all fruit produced globally is exported and 80 percent sold as fresh fruit. The global market for fresh fruit is on the rise while demand for preserved fruit is decreasing, especially in Europe and North America. The largest horticulture importers are the United States, China, and Germany.